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Formally attired audience sporting 3-D glasses during opening night screening of film “Bwana Devil,” the 1st full length, color 3-D (aka “Natural Vision”) motion picture, at Paramount Theater, Hollywood, CA-1952. This frame is an outtake from the famous published frame. (J.R. Eyerman—The LIFE Picture Collection/Getty Images) #LIFEatTheMovies #3Dmovies #BwanaDevil

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Give the gift of history with TIME Shop’s most iconic photographs, books and posters – Get 20% OFF with code HOLIDAY20. Included is this iconic image by J.R. Eyerman of an audience watching Bwana Devil in 3-D at the Paramount Theater, 1952. Check out our Instagram story to see more images and shop.time.holiday20 (J.R. Eyerman—The LIFE Picture Collection/Getty Images) #BwanaDevil #iconicph...

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